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Augmented reality

Augmented reality (AR) overlays digital content, such as 3D models, animations or information, onto the real world through a phone camera. Today it runs straight in the browser (WebAR) with no app to download, which makes it an accessible marketing tool.

These guides explain how it works, when to use it, what it costs and how to turn packaging, posters and products into interactive experiences.

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Guides

Person using augmented reality on a smartphone
7 min read

What Is Augmented Reality? A Simple Guide for Businesses

Augmented reality (AR) overlays digital content, such as 3D products, animations, games or information, onto the real world through a smartphone camera. For businesses it turns packaging, posters, stores and product pages into interactive experiences that customers can try instantly, usually in the browser without downloading an app.

Coming soon

  • WebAR vs app-based AR: which should you use?
  • 10 ways brands can use augmented reality in marketing
  • How to create an augmented reality campaign: step-by-step guide
  • How AR can turn packaging, posters and print into interactive media
  • Common augmented reality mistakes and how to avoid them