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Leaders in immersive gamification

We turn your brand into the game everyone wants to play

Treasure hunts, collectibles, escape rooms and challenges in AR, VR and WebAR that drive participation, capture data and bring footfall to store. No downloads, and live in weeks, not months.

Results that speak for themselves

  • +500,000brand interactionsTosta Rica
  • +10,000downloads in one weekH&M
  • +3,500players in 14 daysIKONO
  • 97%completed at least one gameIKONO
  • +120teams in the first AR escape roomMiramar

Featured cases

Games that have already moved thousands of people

Every project is a bespoke game: mechanics, 3D art, rewards and analytics designed around the brand’s objectives.

Tosta Rica

A virtual Liga F collection

  • Collectibles
  • AR
  • 3D

Every biscuit becomes a digital trading card: consumers scan it, complete their album and unlock an Augmented Reality trophy and VIP tickets to a Liga F match.

Results

  • 500,000+ brand interactions
  • Thousands of active players with high repeat play
  • Higher purchase frequency during the promotion

The Style Outlets

SuperThursday AR and Jungle Nights VR

  • WebAR hunt
  • VR
  • Retail

A WebAR hunt for Mr. Deal across the shops of six centres in Spain and the Netherlands, plus a Virtual Reality jungle with a giant slingshot for Jungle Nights.

Results

  • 6 shopping centres in 2 countries
  • No app download required
  • Longer dwell time, more footfall and Style Club points

IKONO

An AR Easter egg hunt

  • Treasure hunt
  • AR
  • Multilingual

In just 14 days we launched an Augmented Reality treasure hunt across IKONO’s immersive art spaces in Europe, with real-time player data.

Results

  • 3,500+ registered players
  • 97% completed at least one game
  • 7 cities, 7 languages, 1 codebase

H&M

Halloween with Augmented Reality challenges

  • Treasure hunt
  • AR
  • Families

A pop-up app with four AR challenges in the Kids section, themed selfies and play-at-home mode, turning a store visit into a family adventure.

Results

  • 5,000+ players
  • 10,000+ downloads in one week
  • More members, footfall and sales

Miramar Shopping Centre

Kill the Virus, the first AR escape room

  • Escape room
  • AR
  • Phygital

A virtual Augmented Reality escape room played both in the shopping centre and at home, with a final clue at the main entrance and GAME prizes.

Results

  • 120+ teams took part
  • Teams of 2 to 5 players
  • Footfall driven by the final clue
Miramar Shopping Centre — Kill the Virus, the first AR escape room

Try it now

Play our demos on your phone

Tap Time

An agility and skill game: catch as many floating 3D objects as you can before time runs out. Fully customisable for every brand.

Scan the QR code with your phone
Scan the QR code with your phone

AR Quiz Challenge

Turn product or brand training into an interactive AR quiz. Explore, take part and compete in real time.

Scan the QR code with your phone
Scan the QR code with your phone

Game formats

A mechanic for every objective

  • Treasure hunt

    AR hunts that guide audiences through shops, centres or events.

  • Collectibles

    Digital albums linked to physical products that build loyalty and repeat purchase.

  • Quiz and trivia

    Question challenges that teach and raise brand awareness through play.

  • Escape room

    Phygital puzzles for teams, in store or at home.

  • Skill games

    Quick-fire mechanics like Tap Time, ideal for stands and launches.

  • VR experiences

    Bespoke virtual worlds for events people remember.

Brands already playing with us

El Corte InglésWarner BrosH&MDesigualMiramarTosta RicaIKONOThe Style Outlets

We work fast and offer highly competitive prices

Working with Visualife has been an exceptional experience. We collaborated with them to integrate an augmented reality experience across all our immersive spaces in Europe, and from the very first moment they understood our vision perfectly. Not only did they execute it with precision, they also proposed valuable ideas to strengthen it further. The whole team showed great commitment, enthusiasm and a positive attitude, always available and ready to adapt to our needs.

Roberto Cantù - Global Marketing Ops Specialist — IKONO

We Are Your Digital Coach

We are here to guide you through the world of immersive technologies, always watching how they evolve.

We act as a true Immersive Technology Coach. We support you through every phase of the project: we take your briefing, analyse the options, propose solutions and implement them. We act as a marketing agency and, at the same time, as a technology consultancy.

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