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Fashion Retail

What do we achieve with the help of XR?

Fashion and immersive technology

INCREASE ENGAGEMENT

A common challenge brands face is breaking away from traditional marketing campaign models.

STAND OUT FROM COMPETITORS

The need for distinctive experiences in a saturated market is more crucial than ever.

IMPROVE COMMUNICATION

With intelligent packaging we expand product information and explain how to use it more clearly.

Visualife helps brands not only address the current challenges and needs of their audiences, but also anticipate future trends.

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AR TO DRIVE FOOTFALL TO POINT OF SALE

Louis Vuitton used AR to generate in-store footfall, build brand awareness and create anticipation on social media. It also connected with a younger audience and generated unexpected sales — all in a single communications action.

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VR TO ENHANCE THE IN-STORE CONSUMER EXPERIENCE

This virtual odyssey was not only a showcase of Desigual's forward-thinking approach; it was a bridge to the future of new marketing. The VR experience captivated audiences, connecting particularly with vibrant Generation Z, and achieved phenomenal results. It boosted brand engagement, drew new consumers into stores and forged a deep, authentic connection with the brand.

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AR TO INCREASE PRODUCT INTERACTION

By using AR, Loewe Perfumes stood out from the competition and made a powerful impact on its customers. By scanning the packaging, products came to life, giving brand consumers an immersive experience even before unboxing.

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XR marketing campaigns

Fashion sector

AR GAMIFICATION FOR A FAMILY AUDIENCE

H&M used AR to take its in-store experience to the next level. Through a temporary app, the multinational offered a series of entertainment activities for families to enjoy, both at home and at the point of sale, with different challenges to complete.

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Product personalisation with video messages

Case applicable to the Fashion Retail sector

AR FOR PACKAGING PERSONALISATION IN E-COMMERCE

During its Christmas campaign, Pernod Ricard created a limited-edition packaging to which a personalised video message with an AR effect could be added for the gift recipient. A very simple action for the user to create, yet highly effective and unique in the market.

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3D models

See how we can display 3D models in a real environment and deliver extra information in a different, innovative way

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Visualife: from inspiration to success in every project

It was fantastic working with professionals who were so collaborative and solution-oriented, completely open to offering us solutions for every need and very agile both in communication and in execution. The result exceeded our expectations.

Victoria Noya - Commercial Director TEMPTING Iberia

We Are Your Digital Coach

We are here to guide you through the world of immersive technologies, always watching how they evolve.

We act as a true Immersive Technology Coach. We support you through every phase of the project: we take your briefing, analyse the options, propose solutions and implement them. We act as a marketing agency and, at the same time, as a technology consultancy.

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