During the Mother’s Day campaign, Loewe’s Aire de Fantasía perfume included a magical greeting card — or Snap — as a gift, allowing a unique video greeting to be inserted!
The process was very straightforward. The person giving the gift had to download our App and go to the Loewe channel; once there, point at the card and follow the step-by-step instructions: enter the card’s unique code, upload the greeting video and wait for it to be processed.
The gift recipient simply had to point at the card and enter the code to see the message.
All codes are unique and can only be accessed by people who hold one of the cards; this guarantees the privacy of the videos, which can only be viewed through our App. The video could be watched as many times as needed until the end of the campaign.
A detail that elevates the gifting experience to the fullest! This example is ideal for demonstrating one of the practical applications of our AR experiences. Whether for gifts bought in physical stores or online, our Snaps plugin makes it possible for a material gift to become a deliciously emotional moment.
If you are looking to integrate immersive reality into your next project or marketing campaign, book a 20-minute presentation with us to discover how we can turn your vision into a captivating reality.
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