Augmented reality (AR) and virtual reality (VR) have been flirting with live music for a decade; in 2025 they’re finally headlining. 5G networks, cheaper head-worn displays and game-engine workflows mean immersive tech can now scale to tens of thousands of concurrent users—or millions online—without losing the magic.

In the ever-evolving landscape of marketing and customer engagement, AR (augmented reality) and VR (virtual reality) are proving to be...

Revolutionising Employee Training: How AR and VR are Transforming the Workplace. The use of Augmented Reality (AR) and Virtual Reality (VR)

Extended Reality (XR) has a very clear emotional aspect. Leisure activities that include it elevate their category to a much more...

We are delighted to announce the participation of Visualife AR as a sponsor of IAB Day 2024 in Bogotá, Colombia! We have developed an...

The perfumery vertical of the LOEWE brand trusted us to create a greater bond with its fans and customers.

In a world where image and self-expression play a crucial role, the beauty industry constantly seeks ways to offer more engaging and persona

In the competitive world of trade shows, standing out is crucial for success.

The retail experience is undergoing a transformation, with innovation and interactivity at its core.