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Trends, case studies and practical guides on AR, VR and immersive experiences for retail, industry and marketing.

Beyond the Main Stage: How AR & VR Are Redefining the Festival Experience
5 min read

Beyond the Main Stage: How AR & VR Are Redefining the Festival Experience

Augmented reality (AR) and virtual reality (VR) have been flirting with live music for a decade; in 2025 they’re finally headlining. 5G networks, cheaper head-worn displays and game-engine workflows mean immersive tech can now scale to tens of thousands of concurrent users—or millions online—without losing the magic.

Augmented realityVirtual reality
Footwear Sales
5 min read

How AR Reduces Returns and Boosts Footwear Sales

How AR Reduces Returns and Boosts Footwear Sales.

Augmented realityVirtual try-on
The Future of Footwear Shopping: Virtual Try-Ons with AR
5 min read

The Future of Footwear Shopping: Virtual Try-Ons with AR

The world of footwear retail has evolved enormously since the days when customers relied solely on the stock available

Augmented realityVirtual try-on
Virtual Showrooms: Showcasing Large Machinery Without the Logistics
5 min read

Virtual Showrooms: Showcasing Large Machinery Without the Logistics

In the ever-evolving landscape of marketing and customer engagement, AR (augmented reality) and VR (virtual reality) are proving to be...

IndustrialVirtual reality
AR and VR Marketing Campaigns
5 min read

The Immersive Revolution: Why AR and VR Will Dominate Marketing Campaigns Over the Next 5 Years

In the rapidly evolving landscape of digital marketing, a new frontier is emerging that promises to revolutionise how brands...

Augmented realityVirtual reality
Revolutionising Employee Training: How AR and VR are Transforming the Workplace
2 min read

Revolutionising Employee Training: How AR and VR are Transforming the Workplace

Revolutionising Employee Training: How AR and VR are Transforming the Workplace. The use of Augmented Reality (AR) and Virtual Reality (VR)

Augmented realityVirtual reality
Visualife AR sponsor IAB Day 2024 in Bogotá, Colombia
1 min read

Visualife AR sponsor IAB Day 2024 in Bogotá, Colombia

We are delighted to announce the participation of Visualife AR as a sponsor of IAB Day 2024 in Bogotá, Colombia! We have developed an...

Augmented realityMarketing
LOEWE PERFUMES. How to trust Augmented Reality to generate more customer engagement
3 min read

LOEWE PERFUMES. How to trust Augmented Reality to generate more customer engagement

The perfumery vertical of the LOEWE brand trusted us to create a greater bond with its fans and customers.

Augmented realityMarketing
Augmented Reality in the Beauty Industry
3 min read

Augmented Reality in the Beauty Industry

In a world where image and self-expression play a crucial role, the beauty industry constantly seeks ways to offer more engaging and persona

Augmented realityMarketing
Gamification of AR experiences to drive foot traffic to retail stores
2 min read

Gamification of AR Experiences to Drive Foot Traffic to Retail Stores

The shopping experience is transforming; the key lies in innovation and interactivity. This is where augmented reality technology

Augmented realityMarketing