Louis Vuitton: Gamification on the streets of Madrid.

Louis Vuitton wanted to strengthen its connection with the millennial generation through a fun, social and innovative game. The result could not have been more striking.

Customer engagement, brand awareness, customer satisfaction and increased revenue.

Louis Vuitton turned to Visualife to organise the launch of the Louis Vuitton City Guide Madrid. The challenge was to organise a game with geographically located checkpoints. A game inspired by a combination of “Pokémon Go” + “Jumanji”. Participants, in pairs or individually, had to solve questions about the brand, hidden in different spots around the Salamanca neighbourhood.

Visualife created the game, designed the missions, developed an ephemeral app and measured the activation. Louis Vuitton entrusted the communications campaign to TELVA — a Spanish fashion magazine. Through social media with posts on Facebook and Instagram, more than 2,000 game participants were attracted. A complete success!