The multinational H&M surprised its customers with an innovative Halloween campaign based on a game with Augmented Reality challenges and animated 3D experiences.
Objective: gamify the in-store customer experience, increase sales and attract new H&M members.
Action: creation of an app with different sections and activities for children.
- Treasure hunt: 4 Augmented Reality challenges to solve in store by pointing at posters and vinyls in the Kids section.
- Halloween Selfie: a virtual frame for taking themed selfies and sharing them on social media.
- Terrifying Costumes: link to the H&M e-shop.
- Play at home: access to the challenges so you can enjoy the game anywhere.
- Prize: gift cards, discounts and an interactive book with Halloween crafts.
Result: +5,000 players, +10,000 downloads in one week, growth in members, in-store traffic and sales.
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