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H&M Halloween

The multinational H&M wanted to surprise its customers with an innovative Halloween campaign that includes a game with Augmented Reality challenges and animated 3D experiences.

Aim: Gamify the customer experience in the store, increase sales and new H&M partners.

Action: creation of an app with different sections and proposals for children.

Gymkhana: 4 Augmented Reality challenges to solve in the store by focusing the Augmented Reality camera on posters and vinyl in the Kids section.

Halloween Selfie: virtual frame to take thematic selfies and share them on social networks.

Terrifying Costumes: link to the H&M e-shop.
Play at home: access to tests so you can enjoy the game anywhere.


Prize: gift cards, discounts and interactive book with Halloween crafts

Result:+5,000 players, +10,000 downloads in a week, increase in members, store traffic and sales.


If you're looking to integrate immersive reality into your next project or marketing campaign, book a free 15-minute presentation with us to discover how we can transform your vision into a captivating reality.

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