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Immersive Experience

Dive into a world where fashion and virtual reality collide!

Desigual, the iconic clothing retail brand, transformed its Preciados (Madrid), Plaça Catalunya, and CC Maquinista (Barcelona) stores into gateways to an exhilarating virtual realm. For an unforgettable three days, Desigual invited its customers to step beyond the boundaries of the physical world and into a bespoke virtual universe crafted just for them, leveraging cutting-edge VR platforms.

Picture this:
You, donning a virtual outfit from the exquisite María Escoté collection, controlling your avatar in a dazzlingly interactive digital landscape. The adventure goes far beyond mere fashion; participants embarked on a gamified journey through three mesmerizing rooms, each offering unique interactions with fellow avatars from the participating stores.

The quest?
To capture the five elusive virtual kittens, the proud emblems of the collection, weaving a tapestry of connection and fun that spans across virtual and physical spaces.

This virtual odyssey was not just a display of Desigual's fashion-forward thinking; it was a bridge to the future of retail engagement. The VR experience captivated the audience, particularly resonating with the vibrant Generation Z, and achieved phenomenal results. It skyrocketed brand engagement, drew crowds to the stores, and forged a deep, authentic connection with its audience.

Desigual transcended the conventional retail experience, offering not just clothes but a memorable journey that left an indelible mark on the hearts of its participants. This wasn't just shopping; it was an unforgettable encounter that pushed the limits of imagination and connection, truly embodying the spirit of innovation and community.

Desigual x Maria Escote Campaing images SS21 (8).webp

If you're looking to integrate immersive reality into your next project or marketing campaign, book a free 15-minute presentation with us to discover how we can transform your vision into a captivating reality.

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