Pernod Ricard creates an innovative Christmas campaign on Amazon with AR video messages on its flagship products
The Christmas Special Edition of the premium spirits Chivas Regal 18, Chivas Regal Extra 13, The Glenlivet and Monkey 47 features unique packaging that is not only beautiful, but also lets you create an Augmented Reality video message to delight the gift recipient.
Online shopping is the order of the day, but sometimes the process can feel a little cold and impersonal. The Pernod Ricard group has launched a surprising Christmas campaign for its premium drinks, with carefully crafted packaging that lets the customer add an Augmented Reality video message that personalises and elevates the gift to the fullest.
Personalisation happens directly from the e-commerce site—Amazon in this case—and does not interfere with the purchase flow at all. Amazon includes a QR code in the purchase confirmation email through which the message sender can personalise their purchase, in parallel with the gift shipping process.
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