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Pernod Ricard creates video messages in AR

Pernod Ricard creates a special Christmas campaign on Amazon with AR video messages on its star products

The Special Christmas Edition of the premium liqueurs Chivas Regal 18, Chivas Regal extra 13, The Glenlivet and Monkey 47 has a unique packaging, which in addition to being beautiful, contains a video message in Augmented Reality to delight the recipient of the gift. 

Online shopping is the order of the day, but sometimes the process can seem somewhat cold and not very personalized.


The Pernod Ricard group has launched a surprising Christmas campaign for its premium drinks, with careful packaging that allows the customer to add a video message in Augmented Reality with which they personalise and elevate the gift to the maximum.

The customisation process is carried out directly from the e-commerce, Amazon in this case, and does not interfere at all in the purchasing process. Amazon includes in the purchase confirmation email a QR through which the sender of the message can personalise their purchase, in parallel to the gift shipping process.

Pernord Ricard

If you're looking to integrate immersive reality into your next project or marketing campaign, book a free 15-minute presentation with us to discover how we can transform your vision into a captivating reality.

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