Tempting Experience

In the hair cosmetics sector, it is crucial to stand out and communicate a brand’s values effectively. With this goal, Tempting Professional—the premium vegan, sustainable and technological range from Grupo Periche—designed the exclusive Tempting Experience event.

They trusted Visualife to deliver the innovative Augmented Reality experiences that guests could enjoy, with a clear objective: to convey the brand’s values to potential new beauty salons in an interactive and memorable way.

A Carefully Designed Event

The Tempting Experience event was meticulously planned to offer a multisensory experience combining technology, interactivity and sensory activities.

The beautiful venue selected for the event, Dreamland in Valencia, helped guests immerse themselves in the brand’s natural and vegan philosophy.

From the moment guests entered the event, they were given headphones that allowed them to fully immerse themselves in the experience.

Autonomous Interaction with Augmented Reality

One of the most outstanding aspects of the event was the implementation of interactive Augmented Reality (AR) experiences.

Visualife developed seven AR experiences, each designed to explain a specific concept of the Tempting Professional brand

1. Ambrosía: introduction to organic infusions. Tasting notes in AR
2. Ritual of the Gaze: activity with a visual mantra
3. Ritual of Aroma: sensory game in which guests had to match real scents with images in Augmented Reality.
4. Innovation: Interaction with 3D products and details about their formulations
5. Ritual of Taste: Chocolate tasting with tasting notes in AR
6. Emotion: visual AR map of images and videos
7. Beauty Signature: AR quiz-style experience with a clear focus on the beauty triangle

Guests could explore these experiences by scanning QR codes hidden in different rooms, allowing them to interact autonomously and enjoy the moment at their own pace. We also created a landing page that helped unify the different experiences.

Gamified Experiences and Unique Sensations

In addition, some AR experiences included gamified activities such as riddles, quizzes and selectors, which helped communicate product innovation in a playful way. These activities not only made the information more accessible, but also kept guests engaged and entertained.

The event also offered a unique sensory experience through live music, demonstrations and workshops, which allowed guests to immerse themselves even further in the Tempting Professional universe. These activities reinforced the brand message and created a relaxed, exclusive atmosphere.

Impact and Brand Perception

Tempting Experience had a significant impact on brand perception among attendees. The interactive experiences allowed guests to discover in depth the story of Tempting Professional, its three product lines (colour, hair care and styling), and the details of its ingredients. The use of 3D models and gamified activities helped communicate product innovation clearly and attractively.

Leadership in Innovation and Sustainability

The integration of Augmented Reality brought a technological feel to the event, aligning with Tempting Professional’s image as a leader in innovation within the hair cosmetics sector. This combination of technology and sustainability reinforced the brand’s value proposition, highlighting its commitment to vegan and sustainable cosmetics.

Guest Satisfaction

Guests rated the experience very positively, highlighting the originality and interactivity of the event. The opportunity to interact with products in 3D and learn about their features and the brand philosophy in detail, together with the sensory activities and live music, made the event rewarding and special.

As a finishing touch, the Tempting Professional team gave guests a takeaway in the form of a thank-you card with Augmented Reality effects.

An experience worth remembering!