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Visualife Academy

Strategy, ROI & project planning

Before choosing a technology you need a clear objective, audience and definition of success. These guides help you move from “this sounds interesting” to a project with a budget, timeline and agreed KPIs.

They cover choosing between AR, VR, XR and gamification, what an immersive project costs and how long it takes, how to write a brief and how to build the business case.

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Guides

A spectrum from the real world to virtual reality, with augmented and mixed reality in between, encompassed by XR
6 min read

AR vs VR vs XR: what is the difference?

What AR, VR, MR and XR mean, how they differ, which devices they use and what each one is for in business. Comparison table and examples.

A business case document with costs, benefits, risks and a schedule for an immersive project
8 min read

How to create a business case for immersive technology

How to build a business case for an augmented reality, virtual reality or gamification project: problem, solution, costs, benefits, risks and pilot plan. With a structure.

A decision tree that leads to choosing between augmented reality, virtual reality and gamification
8 min read

How to decide whether your company should use AR, VR or gamification

A decision framework for whether your company should use augmented reality, virtual reality or gamification: objective, audience, touchpoint, content, budget and risk.

A balance between total cost and benefit with attribution indicators in an immersive project
8 min read

How to measure the ROI of immersive experiences

A framework for measuring the return on investment of AR, VR and gamification experiences: objectives, baseline, attribution, total costs, direct and indirect benefits, and time horizon.

A brief document with sections for objective, audience, content, timescales and budget
7 min read

How to write a brief for an AR, VR or gamification project

A template and tips for writing a brief for an augmented reality, virtual reality or gamification project: objective, audience, content, timescales, budget and success criteria.

A breakdown of the cost line items of an augmented reality, virtual reality or gamification project
8 min read

How much does an immersive technology project cost?

What determines the cost of an AR, VR or gamification project: scope, content, platform, integrations, timescales and maintenance. How to budget and compare quotes.

A schedule for an immersive project with phases for concept, content, development, testing and launch
7 min read

How long does it take to create an AR or VR experience?

What determines the timescale of an augmented or virtual reality project: phases, content, approvals and testing. How to plan the schedule and avoid delays.

A balance between an in-house team and a specialist agency, with criteria of cost, speed and talent
7 min read

Create the immersive experience in-house or hire a specialist agency?

When it makes sense to develop AR, VR or gamification projects with an in-house team and when with a specialist agency: cost, talent, speed, quality, risk and mixed models.

A folder of documents shared with an agency: objectives, plans, brand, schedule and budget
6 min read

What information you should give an immersive technology agency

What data and materials you should provide to an AR, VR or gamification agency to obtain a tailored proposal: objectives, content, budget, timescales and access.

A dashboard with KPIs grouped by reach, participation, conversion and return
7 min read

Which KPIs you should measure in an interactive campaign

The key KPIs for measuring an interactive campaign: reach, participation, quality, conversion, retention and financial. How to choose them according to the objective and avoid vanity metrics.