Visualife Academy
3D & virtual showrooms
Almost every immersive experience starts from the same asset: a 3D model of the product. Built properly, it serves the website, augmented reality, virtual reality, the sales team and training all at once.
These guides explain what a professional 3D model is, how it is optimised for each platform, and how configurators and virtual showrooms work.
3D design →Guides
How interactive 3D can help explain complex products
How interactive 3D helps explain complex products: cutaway views, exploded views, animations, hotspots and layers of information for sales, support and training.
How to turn a physical product into an interactive 3D model
Methods for digitising a physical product in 3D: modelling from CAD and references, 3D scanning and photogrammetry. Process, requirements and how to make it interactive.
How to optimise 3D models for the web, augmented reality and virtual reality
Practical guide to optimising 3D models: polygons, textures, materials, formats (GLB, USDZ), compression and performance testing for web, AR and VR.
How to reuse the same 3D asset in marketing, sales and training
How to make a 3D model pay: images, video, web, AR, VR, configurator, trade fairs, training and support. Single-asset strategy and version management.
How much does professional 3D product modelling cost?
What the price of professional 3D product modelling depends on: complexity, quality, source material, optimisation, variants and end use. How to request a quote.
What is a 3D product configurator?
What a 3D configurator is, how it works, what benefits it brings in B2B sales and eCommerce, when it is worth having one, and what is needed to create it.
What a 3D product model is and why your company needs one
What a 3D product model is, what uses it has in marketing, sales, eCommerce, AR, VR and training, what types exist, and what to bear in mind when commissioning one.
What is a virtual showroom and how does it work?
What a virtual showroom is, how it works, which formats exist (360º, 3D, VR), what benefits it brings to sales and marketing, and what you need to create one.
What are 3D hotspots and interactive product explorers?
What 3D hotspots and interactive product explorers are, how they work, what content they include, and when to use them in sales, on the web, at trade fairs and in support.
Virtual showroom vs physical showroom: when to use each
Comparison of virtual and physical showrooms: cost, reach, experience, customisation, maintenance and recommended cases. When to combine both.