Visualife Academy
Virtual try-on, retail & eCommerce
Virtual try-on lets shoppers try a product, such as trainers, glasses or lipstick, through their phone camera. It works on the online product page and in the physical store.
These guides explain how it works, what a retailer needs to launch it and how to measure its effect on conversion and returns.
Virtual try-on →Guides
How to add AR product visualisation to an online store
A guide to adding AR product visualisation to an online store: 3D models, formats, integration on the product page, platforms, performance, analytics and best practice.
How to create an interactive retail campaign with QR codes and augmented reality
A guide to creating an interactive retail campaign with QR codes and augmented reality: concept, touchpoints, mechanic, reward, legal points, launch and measurement.
How to measure virtual try-on performance
Metrics for measuring a virtual try-on: usage rate, time, conversion, order value, returns and satisfaction. A/B test, attribution and how to avoid bias.
How augmented reality can improve the in-store experience
How augmented reality improves the in-store experience: smart mirrors, QR codes on the shelf, an extended catalogue, games and activations. Ideas, requirements and measurement.
Virtual try-on for beauty and cosmetics: how it works
How beauty virtual try-on works: lipsticks, eyeshadows, foundations, hair colour and nails. Technology, colour accuracy, inclusivity challenges and how to implement it.
Virtual try-on for fashion: a beginner's guide
A guide to virtual try-on in fashion: what can be tried on (accessories, footwear, clothing), types of technology, how to prepare the catalogue, size and fit challenges, and how to get started.
Virtual try-on on the web vs in an app: differences and which to choose
Compare virtual try-on in the browser with virtual try-on in an app: reach, friction, performance, features, cost and maintenance. When to choose each option.
Can virtual try-on increase conversion in eCommerce?
What the data say about the effect of virtual try-on on conversion and returns, why results vary by category and how to measure the impact in your store.
What is virtual try-on and how does it work?
What virtual try-on is, how it works with the phone camera, which products it supports (glasses, make-up, jewellery, clothing) and what benefits it brings to your business.
What a retailer needs to launch a virtual try-on
Requirements for launching a virtual try-on in retail: catalogue, 3D models, integration in the store, team, legal points, measurement and a phased launch plan.