Warner Bros · El Corte Inglés · AR
Warner Bros x Visualife: Batman's 50th Anniversary at El Corte Inglés
The challenge
Celebrate 50 years of Batman with an activation that would connect emotionally with fans, drive footfall to the point of sale and position Warner Bros as a benchmark for innovation in retail.
The Visualife solution
We turned El Corte Inglés into an immersive experience:
- We installed vinyl graphics with QR codes that let visitors meet Batman in Augmented Reality.
- From their phones, they could see the superhero life-size, take a photo with him and share it on social media to win extra prizes.
An activation that combined technology, entertainment and social participation in one space.
Results: a resounding success
- Warner Bros highlighted the great public response and digital reach, and expressed interest in repeating with new licences alongside Visualife.
Impact and benefits
- Footfall: more visits to the point of sale and longer dwell time.
- Emotional engagement: the experience created an authentic connection with the brand.
- Organic reach: social media impact driven by user-generated content.
- Retail innovation: Augmented Reality integrated to create memorable experiences.
We create interactive experiences that connect brands, technology and people, turning the point of sale into a space for emotion, innovation and engagement. Want to take your brand to the next level? Get in touch and let's design your next immersive experience together.
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