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Beyond the Main Stage: How AR & VR Are Redefining the Festival Experience
Augmented reality (AR) and virtual reality (VR) have been flirting with live music for a decade; in 2025 they’re finally headlining. 5G networks, cheaper head-worn displays and game-engine workflows mean immersive tech can now scale to tens of thousands of concurrent users—or millions online—without losing the magic.
6 days ago4 min read


LOEWE PERFUMES. How to trust Augmented Reality to generate more customer engagement
The perfumery vertical of the LOEWE brand trusted us to create a greater bond with its fans and customers.
May 15, 20243 min read


Leveraging Virtual Experiences for Product Promotion at Trade Fairs
In the competitive world of trade shows, standing out is crucial for success.
Apr 25, 20242 min read
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