Augmented reality (AR) and virtual reality (VR) have been flirting with live music for a decade; in 2025 they’re finally headlining. 5G networks, cheaper head-worn displays and game-engine workflows mean immersive tech can now scale to tens of thousands of concurrent users—or millions online—without losing the magic.

The perfumery vertical of the LOEWE brand trusted us to create a greater bond with its fans and customers.

In the competitive world of trade shows, standing out is crucial for success.