Innovative Travel Retail Campaign

Zamora Company, a renowned Spanish firm famous for its premium wines and spirits, has always sought international recognition. Its standout brands, including Martin Miller’s gin, Lolea sangria and Licor 43, have secured a significant presence both in Spain and worldwide. In a pioneering move, Zamora Company partnered with Visualife to launch an innovative Travel Retail campaign.

A new shopping experience in Duty Free stores

The innovative campaign rolled out in the Duty Free stores at Barcelona, Madrid and Ibiza airports. The labels of Licor 43, Martin Miller’s and Lolea came to life through our SNAPS experiences. The technology transformed shopping into an interactive experience, allowing customers to personalise their gifts with dedications in AR video messages: a true “Message in a Bottle”.

The app that personalises your purchase

Our specially developed application facilitated this immersive experience, with four key sections:

Augmented reality action: here, shoppers can upload and attach personalised video messages to their bottle labels, visible in AR to add an emotional touch to their gifts.

Licor 43: Dedicated to the beloved Licor 43 brand, this section provided brand information and engaging videos.

Lolea: Celebrating the flavours of Lolea sangria, this section included detailed information and promotional videos.

Martin Miller’s: focused on the refined flavours of Martin Miller’s gin, offering brand stories and video content.

To ensure the campaign’s success over 17 days, promoters distributed informative leaflets in the stores, guiding customers on how to take part and enhancing their shopping experience. In addition, the application played a crucial role in lead generation through user registration.

Why does this campaign stand out?

In a space like Duty-Free, where gifts and a personal touch matter, integrating augmented reality to personalise products sets Zamora Company apart. This campaign not only elevated the brand’s presence in Travel Retail, but also offered shoppers a novel and memorable way to personalise their purchases, making every gift even more special. Hand in hand with Zamora Company and Visualife, travellers discovered a new dimension of Duty-Free shopping, where technology meets tradition in the most personal way.