La Grossa charms with AR

La Grossa 2021 App, an innovative application designed to bring Loteries de Catalunya’s commercial campaigns to life through the magic of Augmented Reality (AR).

This innovative application not only entertains but also updates in real time, ensuring you always have access to the latest features and surprises.

Personalised experiences: The La Grossa 2021 application is built on a flexible platform that allows immediate content updates, making every experience new and engaging. Its dynamic nature ensures that users always receive pleasant surprises at every lottery event.

Every Friday the APP sent users quotes and motivational phrases. The characters from the corporate advertising campaigns, each from their unique personality and talent, delivered messages to start the weekend well.

Plan summer with La Grossa: Planning holidays had never been so much fun! By answering a questionnaire to reveal the App users’ holiday preferences, La Grossa ends up guiding them to a recommended place in Catalonia through a captivating AR landscape presentation.

Share festive occasions with themed filters: whether the excitement of Black Friday or the tradition of La Diada, the app lets you celebrate these occasions with special frames designed for sharing on social media.

3D New Year greetings: New Year wishes stand out by creating an interactive 3D greeting. By choosing a phrase, a melody and a festive animation, personalised messages come to life in augmented reality. It is a unique way to share the festive spirit with friends and family on social media.