IKONO Treasure Hunt

When IKONO, Europe’s fastest-growing chain of immersive art spaces, wanted to add a digital twist to its in-person experience, it turned to Visualife AR.

Our challenge:

Create a multilingual, multi-city mobile game that motivates visitors to explore, play and—most importantly—come back for more.

In just 14 days, we developed a fully customised AR Easter Egg hunt that engaged more than 3,500 players across six cities and six languages, capturing real-time user data for IKONO’s marketing team.

The challenge

• Create a fun, self-guided activity that fits seamlessly into IKONO’s physical spaces in Barcelona, Madrid, Copenhagen, Bucharest, Berlin, Vienna and Rome.
• Available in English, German, Danish, Hungarian, Italian, Catalan and Spanish—without compromising the user experience.
• Collect verified visitor profiles (email + consent) without slowing the flow of the visit.
• Give the IKONO team online insights to monitor registrations, completion rates, language distribution and location data.
• Deliver the full solution before the Easter holidays—two weeks from briefing to first player.

Our solution

1. Bespoke mobile web app
   • No downloads: scan a QR code and start playing in seconds.
   • Dynamic language detection to show the right content instantly.
2. AR-powered surprises
   • Players hunt for Easter eggs hidden throughout each room.
   • Scanning a small QR tag triggers a 3D animation (think flying eggs in different shapes, sizes and effects).
   • Every find is saved automatically in a personal “Egg Basket” inside the app.
3. Real-time admin dashboard
   • Live counters for new registrations, eggs found and completed games.
   • Heat map by city and language to spot top-performing venues at a glance.
   • Direct export for CRM import in CSV.
4. Reward mechanics
   • Complete the game by finding every egg and earn a discount on future visits.
5. Modular for future events
   • Swap “Easter eggs” for Halloween ghosts or Christmas elements—with no extra development needed.