The Velèctric Fair, organised by the Department of Human Resources and Environment of Ajuntament de Reus, is a key annual event to promote sustainable mobility through hybrid and electric vehicles.
Need: Guarantee the continuity of the fair, advancing the municipality’s strategic objectives on sustainable mobility and the SDGs (Sustainable Development Goals).
Proposed Solution: We implemented an immersive virtual platform accessible via a web link and QR codes distributed through MUPIs (outdoor advertising units) at strategic points across the city. In this virtual world, each exhibitor had a customised stand with their own branding, where they could display videos, images and detailed vehicle technical sheets, as well as offer direct interactions via live chat, email and links to their official websites. In addition, visitors could request appointments for live Test Drive sessions.
The official opening of the event was also held through this platform, with the active participation of the Mayor of Reus.
Results and Benefits: The immersive virtual world generated a high level of participation, reaching more than 700 citizen visits over 15 days.
Immersive technology enabled an innovative interactive experience, allowing visitors to explore the vehicles and communicate in real time with exhibitors through avatars and live chats.
Reus maintained its strategic positioning in the promotion of sustainable mobility.
The creation of a virtual community boosted interaction among participants, strengthening citizen commitment to electric and hybrid mobility.
Strategic Impact: The use of advanced technology in immersive environments reinforced Ajuntament de Reus’s innovative leadership in sustainable initiatives aligned with the Reus 2030 agenda.
It significantly improved the visibility and perception of participating companies, projecting a modern, technological image adapted to new digital realities.
It laid the foundations for future virtual and hybrid initiatives, demonstrating the potential of immersive worlds as a tool for municipal events and activities.
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