BASF Iberia, a leading multinational in the chemical industry, has a full Factory App developed by Visualife to keep employees and clients informed of all corporate news and activities.
The BASF Iberia Factory app is divided into 4 sections:
AR Experience: a space dedicated to enjoying Augmented Reality experiences, which can be found, for example, in the company’s annual report.
Annual report: direct access to the different sections of the report.
News: the latest BASF Iberia updates appear in this section, which is linked to the chemical company’s website to drive online traffic.
Agenda: a section to stay up to date with the company’s events, trade fairs, conferences and activities. Includes access to Google Maps.
The app also has an optional Registration section.
As with all Factory apps, all information is managed in real time through a Web Platform, allowing BASF Iberia itself or its communications agency to update the content at any time.
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