AR for Associations

The Unió de Botiguers de Cambrils, UBC (Cambrils Retailers’ Association) has recently launched a new mobile app. An App Factory divided into sections that offers information about the organisation, member shops, active promotions and a full agenda of activities.

This new tool connects the association with its members (shops) and, at the same time, with their customers, through Customer Engagement actions such as interactive games and content personalisation in Augmented Reality.

First AR campaign: gift card with a secret message

One of the most successful actions is the gift card that can be purchased in any associated shop in Cambrils (Tarragona). As a distinctive feature, it allows the person giving the gift to add an Augmented Reality video dedication that can be viewed by pointing the UBC app at the card. A 100% personalised experience!

The app developed for the Unió de Botiguers de Cambrils is the Factory model, whose main value is that it can be self-managed through our Factory Web content management platform. So the association updates the news, event agenda, promotions and other app sections automatically, quickly and extremely easily.