The Unió de Botiguers de Cambirls, UBC (Union of Merchants of Cambrils) has recently launched a new mobile app. A Factory app divided into sections that offers information about the entity, associated stores, active promotions and a complete agenda of activities.
This new tool allows the entity to connect with its associates (stores) and at the same time with end customers, through Customer Engagement actions such as interactive games and content personalization in Augmented Reality.
FIRST AR CAMPAIGN: GIFT CARD WITH SECRET MESSAGE
One of the most successful actions is the gift card that can be purchased at any associated store in Cambrils (Tarragona). As a differential point, it allows the person who gives it to add a video dedication in Augmented Reality that can be seen by focusing on the card with the UBC app. A 100% personalized experience!
The app developed for the Unió de Botiguers de Cambrils is the Factory model, whose main value is that it can be self-managed through the Factory Web content management platform. Thus, the association updates the news, event agenda, promotions and other sections of the app, automatically, quickly and super easily, without having to constantly update the app.
The service includes access to ARStudio, the Augmented Reality experience creation platform, to create campaigns as interesting as the Gift Card with Secret Message!
This new tool allows the entity to connect with its associates (stores) and at the same time with end customers, through Customer Engagement actions such as interactive games and content personalization in Augmented Reality.
If you're looking to integrate immersive reality into your next project or marketing campaign, book a free 15-minute presentation with us to discover how we can transform your vision into a captivating reality.